Rules for Making Websites by João Beleza Freire

  1. Figure out what to say — communication comes first
  2. Respect users’ time and aim to meet their needs
  3. Make it look good, but don’t break the web doing it
  4. Be succinct in scope, design, and code
  5. Empower clients to manage everything themselves
  6. Prioritize reliability, security, and performance
  7. Embrace openness and change

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