David Heinemeier Hansson:
We don’t all need to quit Facebook outright, foreswear Uber entirely, and never shop at Amazon again to have an impact. All of these companies are already walking a precarious tightrope of towering expectations. They don’t need to miss a quarter by more than a few percent before it’s a calamity that’ll get everyone’s attention.
So here’s what you can do: A little bit. It helps. Really.