Every little bit helps
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David Heinemeier Hansson:

We don’t all need to quit Facebook outright, foreswear Uber entirely, and never shop at Amazon again to have an impact. All of these companies are already walking a precarious tightrope of towering expectations. They don’t need to miss a quarter by more than a few percent before it’s a calamity that’ll get everyone’s attention.

So here’s what you can do: A little bit. It helps. Really.