Suddenly, anybody could shoot and edit a video, building the vocabulary of what that could look like: transition videos, lip syncs, and green-screen-driven storytelling began to cohere as distinct subgenres. That’s only accelerated in the age of TikTok, an app that offers more and easier editing tools for users than any that came before it.
Online video is an inherently communal form; it’s defined by thousands of people iterating on the same idea. Every once in a while, though, there’s a leap forward. Every video on this list represents an evolution in the form or exemplifies a particularly influential editing style — whether the creator was one of the first to attempt it, or just pulled off a jaw-dropping editing feat all their own.