It’s no coincidence that you never see the comic posted in response to criticism of some understated indie drama or underground Bandcamp musician. You only ever see it used to defend the commercial output of mega-corporations; your Marvel, your Game of Thrones, your Ariana Grande, etc. It’s no surprise, either. A recent development in corporate art is the positioning of it as a cultural underdog, constantly under siege from Haters and Trolls. You see it most with the nerd properties mentioned above. They parry the childhood fear of being bullied for liking nerd stuff into the suggestion that those bullies are still out there, waiting to pounce, and they take the form of everyone who dares to not like the IP in question.