Casey Johnston tries to come to terms with a problem that I, too, suffer from — if you’re trying to buy the right thing, there’s no longer any limit to the amount of work you can put into research:
For a long time, our problem was there were not enough things to choose from. Then with big box stores, followed by the internet, there were too many things to choose from. Now there are still too many things to choose from, but also a seemingly infinite number of ways to choose, or seemingly infinite steps to figuring out how to choose. The longer I spend trying to choose, the higher the premium becomes on choosing correctly, which means I go on not choosing something I need pretty badly, coping with the lack of it or an awful hacked-together solution (in the case of gloves, it’s “trying to pull my sleeves over my hands but they are too short for this”) for way, way too long, and sometimes forever.
The degree to which you feel this problem definitely depends on your income, or at least, being in the privileged position of not having to make do with the only thing you can afford. But for people with even a limited ability to make an investment purchase, if it’s worth it, there’s even more pressure to get it right. Knowing you wasted a big chunk of money on a cheaper, worse thing that falls apart when you could have spent a little more money on a thing that is good and lasts feels like failure. You’ve then wasted your money, wasted your time, you’ve contributed to global warming, and now you have to start the entire thing over again and hope you don’t somehow end up making the exact same mistake.