Brutalist Web Design
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David Bryant Copeland writes a manifesto:

Brutalist Web Design is honest about what a website is and what it isn’t. A website is not a magazine, though it might have magazine-like articles. A website is not an application, although you might use it to purchase products or interact with other people. A website is not a database, although it might be driven by one.

A website is about giving visitors content to enjoy and ways to interact with you.